2021 Kitchen & Laundry Lookbook

As consumer preferences change, you can count on our diverse portfolio of brands to provide product solutions that meet their evolving needs. Here's a look at some of our brand's most innovative appliances, and how they connect to today's hottest trends.

Low-maintenance materials are attractive to many buyers — especially millennials1. This KitchenAid® Ceramic Glass Cooktop requires little maintenance, making it easy to wipe away messes.

With at-home bartending2 growing in popularity, undercounter appliances such as the KitchenAid® 24" Undercounter Wine Cellar3 and KitchenAid® 24" Beverage Center4 are great choices for chilling everything needed for happy hour.

There’s an increased demand for space in the kitchen5. The Whirlpool® Large Capacity Dishwasher with 3rd Rack6 gives homeowners the extra space to load more and run less while the Whirlpool® Smart Over-the-Range Microwave7 offers a 1.9 cu. ft. capacity to easily fit dishes of various sizes.

According to the 2021 Houzz Kitchen Trends study8, over half (51%) of homeowners plan to upgrade appliances during a renovation, with 70% preferring stainless steel.

A separate laundry room tops the list of the National Association of Home Buyers' (NAHB) 2021 What Home Buyers Really Want report9, with 87% of buyers considering this feature essential.

In-law suites10 are growing in popularity, and compact laundry appliances11 help provide the functionality homeowners need without taking up lots of space.

Colors and finishes12 are softening up in the laundry room to make a statement in this space. An efficient washer/dryer13 pair and a spacious utility sink for stain removal help increase functionality.

White kitchens14 are expected to continue as a timeless favorite among buyers. Contrasting materials such as dark wood floors and sleek stainless steel appliances15 help bring this space to life.

According to Zillow16, gourmet kitchens17 are among the top 10 home trends for 2021. Home chefs wanting to produce restaurant-quality meals at home will need a refrigerator18 with plenty of storage space and a professional-style range19 to grill, sear, simmer and more.

Wall-to-wall cabinetry20 satisfies consumer demand for added storage space in the kitchen while creating a cohesive aesthetic. Integrated, panel-ready kitchen appliances like this JennAir® 36" Built-In French Door Refrigerator21 continue the streamlined look while adding a touch of luxury.

  1. https://www.whirlpoolpro.com/news-events/what-do-gen-z-millennial-gen-x-and-baby-boomer-home-buyers-have-in-common/
  2. https://www.whirlpoolpro.com/news-events/3-food-trends-to-inspire-your-next-kitchen-project/
  3. https://www.whirlpoolportal.com/whrnarstorefront/c/24%22-Undercounter-Wine-Cellar-with-Glass-Door-and-Metal-Front-Racks/p/KUWL314KBS
  4. https://www.whirlpoolportal.com/whrnarstorefront/c/24%22-Beverage-Center-with-Glass-Door-and-Metal-Front-Racks/p/KUBR314KBS
  5. https://whirlpoolpro.com/news-events/new-construction-on-the-rise-3-trends-to-watch/
  6. https://www.whirlpoolportal.com/whrnarstorefront/c/Large-Capacity-Dishwasher-with-3rd-Rack/p/WDT750SAKV
  7. https://www.whirlpoolportal.com/whrnarstorefront/c/1-9-cu-ft-Smart-Over-the-Range-Microwave-with-Scan-to-Cook-technology/p/WMH78019HV
  8. https://st.hzcdn.com/static/econ/2021HouzzUSKitchenTrendsStudy.pdf
  9. https://www.nahb.org/-/media/NAHB/news-and-economics/docs/housing-economics-plus/special-studies/2021/special-study-what-home-buyers-really-want-march-2021.pdf
  10. https://www.whirlpoolpro.com/news-events/4-must-have-features-for-todays-in-law-suites/
  11. https://www.whirlpoolportal.com/whrnarstorefront/c/1-9-cu-ft-24%22-Compact-Washer-with-Detergent-Dosing-Aid-option/p/WFW3090JW
  12. https://www.whirlpoolpro.com/news-events/a-focus-on-serenity-and-expression-unveiling-todays-color-trends-with-whirlpool-corporations-rebecca-goesling/
  13. https://www.whirlpoolportal.com/whrnarstorefront/c/Smart-Front-Load-Washer-with-Extra-Power-and-24-Hr-Fresh-Hold%C2%AE-option---5-0-cu-ft-/p/MHW8630HC
  14. https://www.whirlpoolpro.com/news-events/4-ways-kitchens-are-changing-and-not-changing-in-2021/
  15. https://www.whirlpoolportal.com/whrnarstorefront/c/30-Inch-Wide-Electric-Range-With-Shatter-Resistant-Cooktop---5-3-Cu-Ft-/p/MER6600FZ
  16. http://zillow.mediaroom.com/2020-12-10-From-Zoom-Rooms-to-Chef-Kitchens-Zillows-Top-10-Home-Trends-for-2021
  17. https://www.whirlpoolpro.com/news-events/2021-the-year-of-the-gourmet-kitchen/
  18. https://www.whirlpoolportal.com/whrnarstorefront/c/30%E2%80%9D-Built-In-Refrigerator-Column-%28Right-Hand-Door-Swing%29/p/JBRFR30IGX
  19. https://www.whirlpoolportal.com/whrnarstorefront/c/NOIR%E2%84%A2-48%22-Dual-Fuel-Professional-Style-Range-with-Grill/p/JDRP648HL
  20. https://www.whirlpoolpro.com/news-events/4-ways-kitchens-are-changing-and-not-changing-in-2021/
  21. https://www.whirlpoolportal.com/whrnarstorefront/c/36%22-Built-In-French-Door-Refrigerator/p/JF36NXFXDE

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